About Us

Sweet Beginnings

Our story began in 1979 when a young determined entrepreneur, Mark Irving, current Chairman of the Board, set out to deliver ice cream products throughout the furthermost corner of Northern Maine. With a vision, a couple of trucks, and a small facility he embarked on his journey. A little more than a decade later and the state of Maine now under his belt, by happenstance, he met Keith Benoit, current CEO, who shared his passion in the distribution business. They became business partners and their collective shared strategy and hard working team expanded the organization into becoming the premier DSD provider in the Northeast.

Strong Future

Today, Sure Winner has grown exponentially, We’re still privately held, and are daily expanding our offering, products, and services to better serve our clients across Northeast and beyond. Our commitment to our business foundation remains the same: to serve with excellence, dedication, and integrity.

Committed Service

With our product and service fulfillment rate one of the best in the industry, our focus has been on delivering our customer demands on time and complete. It is through our expansive network of staff, fleet, and facilities that allows our customers to concentrate on growing their business.


The Sure Winner team is made of ambitious, hardworking, and passionate individuals who prioritize an amazing customer experience.

Talk With Us

Interested in learning about our brands, distribution capabilities, or product catalogs? Fill out this contact form and we’ll get the conversation started.