Our Team

Dedication, passion, and hard work.

With over 250 years of combined industry experience, Sure Winner Foods brings something truly unparalleled to the table. By upholding our longstanding values for hard work, creativity, and collaboration, our leadership team ensures that Sure Winner is not only one of the best employers, but also one of the best corporate partners in the Northeast.

Bill Haas

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Jane Frey

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Adrienne Olcott

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Mark Irving

Chairman and Founder

As a small child, Mark saw the beginnings of what would become Sure Winner Foods while on a field trip, sampling ice cream.  Little did he know that 16 years later, he’d be purchasing the facility he stood in. He certainly hadn’t known that nearly 40 years later, he’d be standing at the helm of a distribution company that has the honor of employing more than 250 individuals and spans most of northern New England and beyond!

Mark’s favorite thing about Sure Winner is the people who make it so successful. He’s proud of the incredible diversity of thoughts and ideas that have helped to make Sure Winner the dynamic, passionate, and highly adaptable company it has become.

Mark earned his bachelor’s degree in business administration and management from the University of Maine.

Outside of work, Mark enjoys spending time with his family — especially his two grandchildren. His biggest hobby is deer hunting, though he also enjoys golfing and, most recently, boating.

Keith Benoit

CEO and Principal

Keith first teamed up with Mark in the early 90’s and has played a crucial role in growing the business from a small local distributor to a regional force to be reckoned with. Having grown up in the distribution industry, he has always been an irreplaceable source of knowledge, drive, and vision for our team. As our CEO and one of our longest-term team members, Keith constantly pushes our team to personal and professional bests.

Over the years Keith has enjoyed seeing the business and it’s employees grow and flourish. Today he deeply values the opportunity to invest in our next generation of leaders. Ensuring the legacy of Sure Winner Foods by mentoring these individuals is his passion.

Keith earned his bachelor’s degree from Norwich University – Military College of Vermont and his master’s degree in business administration from Southern New Hampshire University.  Keith is also an alumni of the Stanford Graduate School of Business where he completed the Stanford GSB Executive Program.

In his free time, Keith enjoys living by the ocean, riding motorcycles, and spending time with friends and family.

Paul Godin

Director of Sales

Having joined the Sure Winner sales team in 1988, Paul is one of our longest-term and most prized team members. For Paul, no two days at Sure Winner are the same — and that’s just how he likes it!  One day he’s working with Fortune 500 companies, the next, he’s working with start-ups, doing analysis work, or fine tuning processes to help keep us best in class.  He loves the way the Sure Winner team is driven to constantly improve and grow, not only professionally, but also on a personal level.

Paul earned his bachelor’s in business management from the University of Maine.

Outside of his work with Sure Winner, Paul and his wife spend a good deal of time traveling to visit their children and grandchild. Paul also enjoys music immensely and is a die-hard Yankees fan.

Bill Haas

Vice President of Sales and Operations

Bill came to us by way of Nestle, where he ran their pizza business in New York and Pennsylvania. During his tenure there, he happened to work with Sure Winner and the efficiency, capability, and passion he experienced motivated him to join our team. Today he handles our field operations, and is continually impressed by the way Sure Winner encourages a team approach and values the insight of every employee.

Bill holds a bachelor’s in communications and digital media from Hillbert College and a master’s in business administration from Medaille College.

When not working, Bill can be found either spending time with his wife and three children, or training for upcoming triathlons. 

Jane Frey

Vice President of Finance and Administration

Jane came to us after a substantial and successful career at Hannaford; having heard good things about our team during her tenure there, she jumped at the opportunity to see for herself why Sure Winner was so highly spoken of. Her passion for numbers, strategy, and troubleshooting makes her the natural choice to lead our finance department, where she actively collaborates with all of our teams to find innovative and practical solutions to everyday challenges.

Jane is a Certified Public Accountant. She holds a bachelor’s degree in business administration from the University of New Hampshire and a master’s degree in accounting from Southern New Hampshire University.

Outside of work, Jane and her husband are happily adjusting to life as empty-nesters and are enjoying the arrival of their first grandson.

Adrienne Olcott

Director of Human Resources

Adrienne joined the Sure Winner Foods management team in 2017 and now leads our Human Resources initiatives with a passion that is fueled by Sure Winner’s longstanding commitment to each and every employee. For Adrienne, working with a team that holds itself to such high standards yet still deeply loves coming to work every day is extremely rewarding. She’s driven to helping us realize the full potential of what it means to stand out as a preferred employer in the North East. 

Adrienne earned her bachelor’s degree in business management from Harding University and is a certified safety professional in general industry through the Rochester Institute of Technology.

When she’s not at work, Adrienne is probably wrapping up yet another DIY project — her weekends are full of power tools and trips to her local home improvement store.

Mark Delcourt

Purchasing Manager

Mark came to us from a long, successful career at Hannaford.  Having gotten an outside view of what makes the Sure Winner team so unique, Mark was more than happy to join us when the opportunity arose. While Sure Winner is constantly growing, Mark deeply values the way the company’s atmosphere still feels small and intimate, and how every employee is encouraged to bring their unique experience and skills to the table.

Mark served in the United States Marine Corp and has more than 36 years of industry experience.

When he’s not at work with Sure Winner, Mark is likely working with his hands, or out riding his motorcycle. Spending time with family and friends is one of his greatest joys.